Development of a modular web design for a platform that makes it possible to discover events in Geneva and create personalized agendas based on personal interests.
Coolturalia wants to make it easier for people in Geneva to discover and organize events. Geneva based branding agency TWKS created a strong visual identity, and our job was to bring it to the web in a way that was not only visually engaging but also functional and easy to develop. Our focus was on creating a modular web design that ensured flexibility and scalability for the platform.
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The branding developed by TWKS for Coolturalia defined the artistic direction of the web platform. Our role was to translate this branding and the existing design assets into a functional and adaptable web experience. Together with TWKS and the client we mapped user journeys and structured the design to ensure clarity, usability, and scalability. The goal was to create a seamless digital experience that stayed true to the brand vision.
We developed detailed wireframes in Figma to structure the platform's layout and user interactions. An interactive prototype allowed the client to experience the flow and refine key elements before development. This ensured an intuitive, functional experience, addressing potential usability challenges early and creating a solid foundation for the final web implementation. To make development as smooth as possible, we created a Modular Web Design—a system of reusable web components that ensured a consistent look and feel across the site. This approach not only made the platform visually cohesive but also flexible enough to grow with Coolturalia’s needs.
The final Figma files were annotated and handed over to Coolturalia's developers, to enable a smooth implementation process and ensure that the design was seamlessly transposed into a functional platform.
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