The Inflex'On website redesign project aimed to transform the company's online presence to better reflect its innovative approach to consulting. Inflex'On specializes in providing comprehensive business solutions, including governance, value creation, and mergers and acquisitions. The existing website needed a modern, visually engaging design that could effectively communicate the company’s services and values to potential clients.
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Ultraperfekt used Webflow for development, allowing for high customization and responsive design, while GSAP was integrated to add dynamic animations that enhanced user engagement. These technologies enabled a seamless, interactive user experience that remained performant and visually appealing.
UX redesign: smooth navigation and better structured content
The redesign also focused on improving content strategy and navigation. By restructuring the content layout and streamlining navigation, users could easily explore Inflex'On’s range of services, insights, and case studies, creating a more informative and enjoyable browsing experience.
As a result, the new Inflex'On website successfully aligned with the company’s growth strategy, providing a strong digital platform that effectively showcases its consulting expertise and engages users, ultimately helping to attract and retain clients.
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