Why Wix, Hostpoint, and Infomaniak Website Builders Aren’t Ideal for Landing Pages and Websites

Today, there are countless solutions for creating a website. Among the most well-known and widely used are website builders from hosting providers like Hostpoint or Infomaniak, as well as platforms like Wix. These tools are attractive at first glance: easy to use, inexpensive, and promising quick results. However, despite their popularity, there are numerous reasons why these solutions aren’t ideal, especially for businesses looking for professional, scalable websites.

In this article, we’ll take a detailed look at the various disadvantages of website builders and explain why it’s more worthwhile to invest in a more flexible and powerful solution. We’ll focus on the five main aspects that make these platforms less suitable: scalability, design flexibility, SEO, mobile design, and integration with other systems.

Limited Scalability of Website Builders

One of the main issues with website builders is their limited scalability. If your website initially consists of a simple informational page, a website builder may be sufficient. However, as your site grows, attracts more visitors, or requires additional features, you’ll quickly hit the limits of these platforms.

Why Scalability is Important

Scalability refers to a platform’s ability to grow with your business and website. A site needs to be able to handle more traffic, as well as support new features as your needs evolve. If your website can’t keep up with your business growth, you may find yourself needing to migrate to a new platform, which can be costly and time-consuming.

How can you scale with Website Builders?

Website builders often offer a rigid structure where it’s difficult to add new features or scale the website over time. Additionally, the performance of a site on these platforms is often suboptimal, especially with high traffic or complex applications. In such cases, you may need to migrate to a more robust platform, which can be a complex and expensive task. This process can be avoided by choosing a more scalable solution right from the start.

Limited Design Flexibility

Another significant drawback of website builders is the limited flexibility in designing your site. Many of these platforms offer pre-made templates that you can use to create a website quickly. However, these templates are often very generic and offer little room for creating a truly unique and personalized design.

Why a Unique Design is Important

The design of a website plays a crucial role in user experience and brand identity. A unique, professional design can make the difference between a visitor staying on your site or leaving immediately. Designing a website is not just about choosing an appealing layout—it’s about conveying your brand’s identity, ensuring user-friendly navigation, and making sure the design works well on all devices.

How flexible can you design with Website Builders?

While you can modify certain elements like colors or images, website builders often restrict you to using predefined templates. This limits your ability to adjust the layout and structure to your specific needs. If your business requires a website that stands out from the competition and reflects your brand, these limitations can become problematic.

Professional Alternatives

Professional web design solutions, such as those offered by Webflow or custom WordPress developments, provide you with complete design freedom. These solutions allow you to create a website that’s truly unique, perfectly aligned with your brand, and customized to meet your target audience’s needs without being constrained by pre-existing templates.

SEO Challenges

SEO (Search Engine Optimization) is critical for improving your website’s visibility in search engines. Without a proper SEO strategy, your website will remain hidden in Google and other search results. Website builders typically offer limited options for optimizing your site’s SEO.

Why SEO is Crucial

SEO helps your website appear in search results when potential customers are looking for the services or products you offer. A well-optimized website attracts more organic traffic, which can lead to more conversions. SEO includes not only selecting the right keywords but also technical aspects like URL structure, page speed optimization, and meta tag usage. Without proper SEO implementation, your website might not be indexed properly by search engines, reducing your chances of being found.

How do you Optimize your SEO with Website Builders?

Website builders often provide limited access to critical SEO settings. For example, you may be able to add page titles and descriptions, but you can’t modify deeper technical elements like URL structure or page load times. Many of these platforms offer only basic SEO features, such as adding meta tags, without giving you full control over the underlying technology.

How Professional Solutions Handle SEO

Platforms like WordPress or Webflow give you full control over all technical SEO aspects. You can customize URL structures, optimize page load speeds, and implement advanced HTML tags. These platforms allow you to fully execute a comprehensive SEO strategy, which is essential for improving your site’s search engine ranking.

Issues with Mobile Design

Today, the majority of web traffic comes from mobile devices. It’s essential that your website looks and works perfectly on smartphones and tablets. Website builders often offer “responsive” designs, but you have little control over how these designs function on different devices.

Why Mobile Design is Crucial

Mobile design affects not only the look of your website on small screens but also user-friendliness and loading speed. A website that’s not optimized for mobile devices will be poorly ranked by Google and result in a poor user experience. A mobile-friendly design is critical for user retention and conversion rates.

Can You Build Responsive Design With Website Builders?

While some website builders offer responsive templates, you often have little control over how your website displays on different devices. You may face difficulties customizing specific elements for mobile screens, and the website’s performance may not be optimal across all devices.

How Professional Solutions Handle Mobile Design

With platforms like Webflow or WordPress, you have full control over how your site appears on mobile devices. You can make targeted optimizations to ensure that your website looks great and works seamlessly on smartphones, tablets, and desktops.

Integration Difficulties with Other Systems

Many businesses need to integrate their website with other systems and tools, such as Customer Relationship Management (CRM) systems, email marketing platforms, or payment gateways. Website builders often offer limited integration options, making it difficult to connect your website with these systems.

Why Integrations Are Important

Integrations allow your website to communicate with other business tools, streamlining content management, customer data collection, marketing automation, and more. A website that can’t integrate with your other systems can lead to inefficiencies and a fragmented user experience.

How Do You Integrate Other Systems with Website Builders?

Website builders often provide limited integration options, making it difficult to connect your site with external systems. For instance, if you use a CRM or e-commerce platform, you may quickly find that the website builder doesn’t offer the flexibility needed to seamlessly connect these tools.

How Professional Solutions Handle Integrations

Platforms like WordPress, Webflow, or custom-built solutions offer robust integrations with virtually any system via APIs or plugins. This allows you to efficiently connect your website with other tools in your tech ecosystem, ensuring smooth workflows and a better user experience.

Conclusion

Website builders from hosting providers like Hostpoint, Infomaniak, and Wix offer simple and cost-effective solutions for creating websites, but for businesses seeking a scalable, flexible, and professional website, these tools are often not the best choice. Their lack of scalability, limited design options, SEO challenges, mobile design issues, and difficulties with system integrations make them a less suitable option for long-term success. To ensure your website can grow with your business and meet the demands of the future, investing in a more robust, customizable solution from the start is the best approach.